The Capitol Knows Who I Am

It's been a pretty big week for "The Hunger Games." The first footage from the film was shown last night during the MTV Video Music Awards (see the previous post), and today the official viral marketing campaign has kicked off, as discovered by Cominsoon.net. If you go to Capitol.pn, you are shown an image that is sort of shifting and changing at random. This reminds me of the website that was created to show the first image of Bane from "The Dark Knight Rises."

In the bottom left corner, you can link your Twitter account with the website, and once you do that, you get a message that says "Citizen confirmed," and it makes you tweet "The Capitol knows who I am. Identify yourself immediately," with the hashtag #whatsmydistrict.

It seems that this official viral marketing campaign might be taking some notes from the excellent fan-made one, and we are going to eventually figure out to which district we belong. I don't know about you, but I'm just glad that they are doing official viral marketing for this movie. And I'm honestly quite interested to see the fan-made one and the official one battle it out - because that will happen, very soon. Stay tuned for more "Hunger Games" news!