May The Odds Be Ever In Your Favor

The official website for "The Hunger Games" is live and includes some cool music, a cool motion poster (below) and a countdown clock. Thanks to Luke for the tip.

"The Hunger Games" is ripe for viral marketing, and I think if it is done well it could be really successful. There has already been some cool fan made viral marketing (more on that later), but I'd love to see something official, and soon. If Lionsgate plans this right, they could have a massive franchise on their hands. And with Harry having already taken his final bow, the timing is ripe for a new one.